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华纳媒体将从Netflix拿回《老友记》

The one where WarnerMedia takes ‘Friends’ back from Netflix

Financial Times

The popular 1990s sitcom Friends will move from Netflix to WarnerMedia's upcoming streaming service next year, in the latest move by legacy media companies to fight back against the tech group that has ravaged their business.

下一年,大受欢迎的1990年代情景喜剧《老友记》(Friends)将从Netflix转移到华纳媒体(WarnerMedia)行将上线的流媒体服务平台上。这是传统媒体公司对重创它们事务的科技公司进行反击的最新举动。


sitcom


situation comedy的缩写,表明“(每周播出一集的)情景喜剧”,英文解释为“a funny television programme in which the same characters appear in different situations each week”。


ravage


表明“严峻破坏,炸毁;重创”,英文解释为“to damage something very badly”举个:

The country has been ravaged by civil war.

这个国家被内战炸毁了。


相关布景


WarnerMedia is an American multinational mass media and entertainment conglomerate owned by AT&T and headquartered in New York City. 华纳媒体,前称时代华纳股份有限公司(Time Warner, Inc.)是AT&T旗下一家总部坐落美国纽约市的跨国媒体娱乐集团。它是仅次于康卡斯特集团与华特迪士尼公司的全球收入第三高的文娱公司,也曾经是全球规划最大的媒体集团。


Netflix, Inc. (/nɛtflɪks/) is an American media-services provider headquartered in Los Gatos, California, founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. The company's primary business is its subscription-based streaming OTT service which offers online streaming of a library of films and television programs, including those produced in-house. Netflix(官方中文名:网飞,民间翻译:奈飞)是一间在国际多国供给网络视频点播的OTT服务公司,并一起在美国运营单一费率邮递DVD租借服务。(维基百科)



AT&T-owned WarnerMedia on Tuesday revealed details about its own streaming service, which aims to win back customers from Netflix.

AT&T旗下的华纳媒体周二发布了其流媒体服务的细节,该服务旨在从Netflix夺回客户。

The service, called HBO Max, is set to launch in the spring of 2020 with the exclusive rights to HBO’s full library, Time Warner’s television classics such as Friends and The Fresh Prince of Bel Air, as well as new films produced by Hollywood heavyweights Greg Berlanti and Reese Witherspoon.

这项名为HBO Max的服务将于2020年春季上线,它将具有以下内容的独家流媒体播放权:HBO的悉数片库,《老友记》、《新鲜王子妙事多》(The Fresh Prince of Bel Air)等时代华纳(Time Warner)经典电视剧集,以及格雷格•伯兰蒂(Greg Berlanti)和瑞茜•威瑟斯彭(Reese Witherspoon)等好莱坞重量级人物制造的新片。


exclusive


表明“独家的(新闻报道)”,英文解释为“If a newspaper, magazine, or broadcasting organization describes one of its reports as exclusive, they mean it is a special report that does not appear in any other publication or on any other channel.举个:

He told the magazine in an exclusive interview: "All my problems stem from drinking."

他在一次独家采访中奉告那家杂志:“我一切的问题源于喝酒。”


heavyweight


表明“极具影响力的人(或安排)”,英文解释为“If you refer to a person or organization as a heavyweight, you mean that they have a lot of influence, experience, and importance in a particular field, subject, or activity.举个:

He was a political heavyweight.

他其时是一位政界要人。



After years of watching consumers shift their attention away from traditional television and towards Netflix, traditional media companies are fighting back. Walt Disney and AT&T have between them spent more than $150bn on megadeals to build up their arsenals of content, and are working to launch their own streaming services within the next year.

多年来看着顾客将注意力从传统电视转移到Netflix的传统媒体公司正在反击。为了树立内容库,华特迪士尼公司(Walt Disney)和AT&T一共斥资逾1500亿美元进行大额买卖,并致力于在下一年内上线各自的流媒体服务。


arsenal


arsenal /ˈɑːsənəl/ 转义表明“兵器库,军火库”,英文解释为“a building where weapons are stored”,也能够指“储藏的大批兵器”(a large group of weapons that someone has),如:an arsenal of guns 大批枪支;


此处意义为“(设备、办法等的)宝库,收藏”,英文解释为“the equipment, methods etc that someone can use to help them achieve something”,举个:

He has a whole arsenal of cameras.

他有各式各样的相机。

Media companies must choose what content to restrict to their own streaming services, and what to keep available on platforms like Netflix where hundreds of millions of people might watch it. This will not only determine how valuable their streaming services might be — it will also directly impact revenues. MoffettNathanson analysts predict Disney's streaming push will slice revenues for its film studio and media networks units by $1.4bn in fiscal 2020.

传统媒体公司有必要挑选将哪些内容约束在自家流媒体平台独播,哪些内容保留在Netflix等平台上——数亿用户或许会经过Netflix收看这些内容。这不只将决议它们的流媒体服务的价值,还将直接影响收入。墨菲特纳萨森公司(MoffettNathanson)的分析师估计,迪士尼(Disney)推出流媒体服务将使其电影工作室和媒体网络部分2020财年的收入削减14亿美元。


push & pull


互联网相关用语,pull指的是“经过问询和查找在互联网上找到信息,获取信息”,英文解释为“to get information from the internet, after asking or searching for it”举个:

公司应鼓舞顾客从他们的网站上查找信息,让顾客有控制权。

Companies should encourage customers to pull information from their website, thus putting the customer in control.

push表明“(互联网上)发送(信息)”,即推送,英文解释为“to send information over the internet without receiving a request for it first”。



As the streaming battle heats up, some fan favourites will be pulled from Netflix. Last month Comcast-owned NBCUniversal announced it had taken the rights back for The Office starting in 2021. The Office and Friends are the two most-watched programmes on Netflix, according to Nielsen.

跟着流媒体大战不断升温,粉丝独爱的一些节目将从Netflix下架。上月,康卡斯特集团(Comcast)旗下的NBC举世(NBCUniversal)宣告,将从2021年起回收情景喜剧《办公室》(The Office)的版权。尼尔森(Nielsen)的数据显现,《办公室》和《老友记》是Netflix上收视率最高的两档节目。

Last year Netflix warned customers Friends could be taken down from its platform soon, sparking fury among fans. However Netflix struck a deal with AT&T to extend its rights to the sitcom for another year, paying nearly $100m for it.

Netflix上一年就提示用户,《老友记》或许很快将从其平台下架,引发了粉丝的愤恨。但后来,Netflix与AT&T达成协议,付出后者近1亿美元以延伸一年这部情景喜剧的版权。


strike a bargain/deal


表明“达成协议/买卖,拟定协议”,英文解释为“to agree to do something for someone if they do something for you举个:

There are rumors that the president struck a private deal with the corporation's chairman.

有传言称总裁和公司董事长现已私下里达成协议。



Netflix said in a tweet it was “sorry to see Friends go to Warner's streaming service at the beginning of 2020 (in The US)”.

Netflix在Twitter上表明,“很惋惜,《老友记》(在美国)将于2020年头转移至华纳的流媒体服务”。


译者/何黎

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